Specialized Bicycle Components, Inc., commonly known as Specialized, is a prominent American bicycle brand headquartered in Morgan Hill, California. Founded in 1974 by Mike Sinyard, Specialized has grown into one of the largest and most respected manufacturers in the cycling industry. Specialized offers a diverse range of bicycles, including road bikes, mountain bikes, hybrid bikes, electric bikes, and more, catering to cyclists of all levels and disciplines.

    Specialized is known for its commitment to innovation and technology, with proprietary technologies such as the Body Geometry Fit system for bike fitting, the FACT carbon fiber frames, and the SWAT (Storage, Water, Air, Tools) system for integrated storage solutions on their bikes. The company sponsors professional cycling teams and athletes, and it actively supports grassroots cycling initiatives and events worldwide. With a strong focus on research and development, Specialized continues to push the boundaries of cycling performance and design.

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